Flourish BHF Branding & Packaging

Services Provided: Art Direction, Logo Design, Brand Identity, Color Palette, Business Card Design, Packaging Design, Box Design, Web Design
Objective: Flourish BHF is a lifestyle brand out of Los Angeles. BHF stands for Beauty, Health and Fitness, the three pillars of the brand. Sarah Enko, the company's founder wanted the brand to feel feminine and playful and to connect deeply with beauty insiders.
Development & Results: Beauty magazines served as a source of inspiration for the company’s branding. The mascara “flourish” at the top of the logo is a nod to the beauty industry and the company’s name. I selected a classic editorial font for the logo and combined it with a handwritten font accent to add movement. For the brand’s beauty box subscription service I designed a site that was approachable, easy to understand and playful. Crisp and modern packaging complimented the product offerings.