Holmes Brand Re-launch As Bionaire

Team: Lisa Ervin: Social Media Designer, Email Designer; and Product Landing Page Designer.  Art Directors: Janet Tseui and Lauren Balistreri
Target Audience: New Bionaire social media followers; Existing Holmes customers and email subscribers; Target and Amazon customers;
Objective: The goal was to create launch campaign assets that familiarize customers with Bionaire is as a new and exciting brand.
Development & Results: For the launch, my design role included three categories: email marketing, product landing pages and social media design.
Email Launch: emails were designed to elicited curiosity with mysterious and airy cloud forms, steering the customer to the CTA and point of purchase.
Target Product Landing Pages: The PLP pages highlight the humidifier and filter’s key features with stunning visuals that set Bionaire apart from competitors.
Social Media Posts: For Bionair’s Instagram page, I developed posts exuding the brand’s calming but bright brand feel. Because the brand had no followers at launch the posts garnered low likes but that was not the goal—the posts are building blocks for Bionaire as they grow an audience.