Hudson George Branding

Services Provided: Art Direction, Logo Design, Brand Identity, Color Palette, Business Card Design, Business Card Design, Packaging Design, Hangtag Design, Web Element Design, Copywriting
Objective: Hudson George is a luxury, limited run clothing line with roots in Aspen, Colorado. After moving the line to New York and Danielle Amato, Owner and Creative Director, was looking for brand elements to accompany the established logo.
Development & Results:: I developed a soft color palette and “sketched” branding elements to communicate femininity and authenticity. I incorporated the idea of travel into the bran'd pattern because it was a large part of the brand story. The two piece hangtag was designed with a blank space to write in what number cut the garment was.