Lydell NYC Website Relaunch

Services Provided: Art Direction, Web Design, Digital Design, UI / UX, Packaging
Objective: Lydell NYC wanted a website redesign to better connect with wholesale buyers. They also wanted the website to be a marketing tool for their big department store clients and PR contacts. They wanted product to be available for purchase by the public although this was not their primary focus. In addition, the company also wanted to update their packaging.
Development & Results: The Lydell NYC website featured only jewelry products prior to the redesign. It felt disconnected from its audience. I teamed with Ruckus Marketing Agency to develop a website that featured bloggers and models wearing Lydell NYC jewelry. To do this, I managed and art directed photoshoots on the streets of NYC and in studio with models and bloggers. Next, I coordinated with the Ruckus team web developers to give the website a modern and clean style and make it accessible and enticing to wholesalers, department store clients and PR contacts. Packaging followed suit - I worked with vendors in China to achieve a bold and simple new look.