Team: Lisa Ervin: Social Media Designer, Email Designer; Art Directors: Jessica Hiller, Yolanda Manns
Target Audience: New and existing Rubbermaid website and Target and Amazon customers and Rubbermaid email subscribers
Objective: Create engaging content to announce the launch of Rubbermaid DuraLite Bakeware through paid social advertising and email marketing.
Research:  Meta studies show users consume content very quickly and adding motion will get the users to stop. 14% of the top and bottom of the image needs to be free from text, logos, or other key creative elements to avoid covering them with the profile icon or call-to-action. 
Development & Results: I incorporated motion and video to better position single post paid social media ads to get noticed. All paid social ads were a huge success—Rubbermaid’s CTR benchmark is 0.90% and the social media posts I created all far exceeded that, reaching as much as 2.7%.  In my email marketing design, I leveraged similar content to drive awareness and relevancy of the product, features and benefits.