Mei Vintage Lookbook

Services Provided: Art Direction, Lookbook Design, Branding, Copywriting
Objective: Alice Huong wanted a lookbook and brand symbol that connected her tagline “Beauty Sustained.”
Development & Results: Alice and I chatted about how her brand began — her vision for vintage style bags that are both beautiful and earth friendly. I created copy stemming from our conversations: a “letter from the founder”, brand mission statement, “how we started” story, and “day in the life” of a Mei Vintage woman. And then paired it with images she provided. Also important was highlighting the focus on sustainability. Product pages showcase each sku. The book concludes with images from MV’s instagram page in order to entice the viewer to join the tribe.